Winning Big: Scale and Success in Retail Entrepreneurship
نویسندگان
چکیده
This paper uses lottery allocation of retail store entry licenses as a natural experiment to understand the size and source returns scale in retail.
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ژورنال
عنوان ژورنال: Marketing Science
سال: 2022
ISSN: ['1526-548X', '0732-2399']
DOI: https://doi.org/10.1287/mksc.2021.1316